Just as the Vancouver Canucks began navigating the start of NHL free agency last week, another West Coast enterprise focused on hockey was stick handling its own business affairs in anticipation of a commercial launch this fall season.
“When you think about sports tech, particularly in Canada, it’s not really that big, considering some of the other markets … particularly the U.S.,” said Adam Nathwani, chief operating officer of Coquitlam-based Drive Hockey Analytics Inc.
The B.C. startup is looking to break into the big leagues of business with its AI-powered puck- and player-tracking technology. And this past June it began tapping expertise from the Future of Sports Lab (FSL), an incubator program based at Toronto Metropolitan University (formerly Ryerson University). The virtual program is aimed at connecting early stage companies with mentors and industry contacts as well as offering insights on business practices.
Read the full article here: https://biv.com/article/2022/07/bc-tech-wraps-its-tentacles-around-sports-economy